Running your business while simultaneously fighting for leads to increase sales of your products is a difficult balancing act. However, by adopting a content-based approach to your marketing you can begin to work towards attracting customers to you.
Inbound marketing is about providing your target audience with content that is relevant and beneficial to them and their needs as business owners or consumers.
This could be in the form of blogs, articles, help sheets, and so on, but the content has to be well produced, concise, and informative. Whether the focus is on you, your products, business history, or influences behind new initiatives, this material will keep your website fresh and fuel your social media output. This will help drive traffic to your website, both new and returning visitors, increase the chances of engagement with your business, and even help boost your Google rankings.
One of the simplest, yet effective, ways of generating leads is blogging. Research suggests small businesses with blogs generate 126% more leads than those that don’t utilise them. They provide a great opportunity to add extra content to your website, build relationships with potential customers, promote your business and its values, and generate sales.
A content-based approach isn’t low maintenance. It needs time. However, with patience and determination, the momentum of your inbound marketing will grow and the number of people subscribing to your newsletters, blogs and follow your social media channels will increase – giving you an increased number of leads to market your products to.
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