AF Affinity Limited (Affinity) is a wholly owned subsidiary of Anglia Farmers Limited (AF), the leading agricultural purchasing co-operative in the UK with a sourcing power of £250 million, employing 130 staff.
Affinity are supported by 1700 national and regional suppliers covering an expanse of goods and services. These include insurance, telecommunications, vehicles, fuel, electricity and gas, household products, white goods and building materials.
The AF Affinity board of directors include George Bell, Clarke Willis, Peter Crick and Peter Franzen.
We operate under the AF membership rules – read more here.
MEET THE TEAM
AF Affinity General Manager
Before becoming General Manager of Affinity in early 2014, Louis was Executive Project Manager for Affinity’s parent company Anglia Farmers. He has also worked in IT and web based companies and was Commercial and Marketing Manager for a multiple award winning company, which he helped grow and develop from a start-up business. In his spare time, Louis coaches his local under 7’s Rugby team and enjoys spending time with his family.
Business Support Executive
Tabatha joined Affinity back in April 2014, previous to which she was an Invoicing Administrator for Anglia Farmers. She has a strong background in customer service having also worked in retail for over 9 years and she uses this experience to develop and grow working relationships with Affinity members. In her spare time, Tabatha enjoys riding her Ducati motorcycle and practising yoga.
Amanda joined the Affinity team in May 2016. Amanda previously worked within our parent company Anglia Farmers since 2012. Amanda coordinates 11 heating oil syndicates for Affinity and the daily running for fuel. In her spare time she enjoys spending time with friends and family.
Business Support Executive
Claire joined the Affinity team in December 2016. Before joining Affinity Claire has worked in the emergency response sector and later in the estate management and the property technology industries. As an experienced account manager Claire looks after Affinity and FarmBuyer members on a day to day basis and helps them to reduce their business costs. In her spare time Claire enjoys walking, painting and spending time with her family and pets.
Business Development Executive
Adam joined the Affinity team in July 2017 having worked within the East Anglian Tourism sector for the last 5 years, and previously within different B2B sectors from lighting to mortgages. With a willingness to create and build relationships, Adam ensures customers get the most out of their Affinity accounts, saving them both time and money, by identifying key product areas. In his spare time Adam likes to spend time with friends and family, playing golf and working on a local farm.